Toyota x Mike’s Bikes

Director: Nate Kristoff
Director of Photography: Jason Joseffer
Senior Art Director: Zach Morrison
Senior Copywriter: Jenice Tupolo
Producer: Frances Brooks
Colorist: Chris Martin (Mission Film & Design)

Take the long road.

There are no shortcuts on the road to success. Whether it’s competitive cycling or constantly evolving the Toyota Tacoma,
only hard work and dedication to the craft is how you see results. We were tasked with creating a campaign that explored
the relationship between Mike’s Bikes Race Team and Toyota (the teams’ official vehicle).
The result was ‘Take The Long Road’ emphasizing that the journey to greatness truly is the destination.

Time to Ride

We extended the campaign across social, with high energy, quick cut edits that would entice viewers to head outside and ride, whether on two wheels or four.

Daphne James

Each riders’ versatility on both road and mountain bikes was the perfect metaphor for the versatility and durability of the 2024 Toyota Tacoma.

Every single frame of this project was meticulously composed and crafted.
The photography stands alone as stunning stills as well as motion picture.
Aesthetically, this is one of my proudest projects.