Toyota x Brock Purdy
From Mr. Irrelevant to the Super Bowl, Brock Purdy is a rising star. People have a lot to say about him but what does Purdy have to say for himself?
We gave insight into this star quarterback’s mind while also peering into the fandom of those who bleed red and gold.
Agency: H/L
ECD: Dallas Baker
ACD: Deepak George & Will Hammack
Senior Art Director: 🙋
Senior Copywriter: Jenice Tupolo
Director/Cinematographer: Carlo Silvio
Editor: Inome Callahan
Producers: Nikki Sikes, Frances Brookes, & Sally Zhang
Driver’s Seat :30
Weekend Plans:30
The San Francisco 49ers have one of the best fan bases in the NFL. They are known for their loyalty and passion for their team.
They travel extremely well, and it’s not uncommon to see a sea of red in the stands of opposing teams’ stadiums. In this spot, we wanted to get
inside the mind of a ‘Faithful’ and see how they prep for the game, with Quarterback intensity.
Social
We created three social streams; Tailgate Talks, Keys to the Game, and Touchdown or Fumble, to get to know Brock Purdy even better.
Tailgate Talks
We had Brock Purdy sit on the Tailgate of a Toyota Tacoma and answer a series of rapid fire questions.
Keys to the Game
Brock, with the help of some friends, are giving out tips to The Faithful on how to be game day ready every single week. We even got musician and Bay Area icon, P-LO, in on the fun.
Touchdown or Fumble
We brought together two generations of 49ers quarterbacks to play a football themed version of overrated/underrated. Seeing Brock Purdy and Steve Young together was incredible and truly special for Niners fans. The banter on set was amazing.