Panda Express Social
As social & digital AOR for Panda Express during my time at Evolution Bureau, we were tasked with creating compelling, thumb stopping social/digital campaigns for the brand. Most of the work revolved around the promotion of the fan favorite dishes with cult like following and brand new dishes, fresh out of the innovation kitchen in Pasadena, California. Here are some of my favorite campaigns we created.
Beyond Orange Chicken
The Panda Express Orange Chicken flavor you love, minus the chicken equals; MIND BLOWN. We created a digital and social campaign to help launch the Panda Express x Beyond Meat collab.
CCO: John Reid
Creative Director: Chris Szadkowski
Art Director/Motion Graphics Designer: Zach Morrison
Copywriter: Jenice Tupolo
Teaser
We teased the launch of the dish with some emoji equations
for our fans to solve on IG stories and in-feed.
Sustain
We created plant-based gif goodness to keep fans (and tastebuds) enticed, throughout the rollout of the dish.
Launch
We announced the arrival of the dish on National Orange Chicken day.
Firecracker
Chicken Breast
Created buzz for a new dish, literally.
We were tasked with creating a multi-sensory digital & social campaign for this limited time dish
that encapsulated its unique explosion of flavor. The result was Sound Bites, a music driven campaign to
help you Ignite Your Senses.
CCO: John Reid
Creative Director: Chris Szadkowski
Art Director: Zach Morrison
Copywriter: John Hickey
Motion Graphics/Editorial: Where the Buffalo Roam
Panda Express x Andrew Huang
We recorded sounds from the Panda Express kitchen during the preparation of Firecracker Chicken Breast. Then we challenged prolific musician/producer & Youtube star, Andrew Huang, to help create an original song for the campaign using those sounds.
We took the completed track and made music visualizers featuring the ingredients from the dish. We used sound and sight to help drive crave ability for the dish. It was up to our fans to use the rest of their senses to go try the dish for real.
Wok Seared Steak
and Shrimp
We crafted organic and paid social content to help launch this new dish. Aside from handling the Art Direction, I edited all the videos, as well as handled the motion graphics.
CCO: John Reid
Creative Director: Chris Szadkowski
Art Director/Editor/Motion Graphics/VFX: Zach Morrison
Copywriter: Jenice Tupolo
