Toyota: Next Gen

We were tasked with creating a campaign that would build brand affinity for the next generation of Toyota buyers. Drawing inspiration from classic video games such as ‘Need For Speed’ & ‘Grand Turismo’, we developed high-energy & high-tech content to show Toyota is more than just a car to get from point A to point B.

Role: art direction & design
Copywriter: Jenice Tuppolo
Motion Designer: Trevor Sias
Agency: H&L Partners